Mac Helms of Tex’s Tacos discusses the Food Truck Phenomenon in Atlanta

Posted on December 23, 2011 by DIG

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On this week’s podcast Engauge’s Katie Melick and Rene Smith speak with Mac Helms, Founder of Tex’s Tacos, part of the Food Truck Phenomenon in Atlanta.

Tex’s Tacos began when Atlanta resident and Texas native Mac Helms shared a meal out west in San Antonio with now business partner Harrison Jones. Helms lamented the lack of his Texas favorites in Atlanta and so the idea was born to bring the tacos to the people.

Texs Tacos

In this podcast they’ll discuss:

  • Where the idea of Tex’s Tacos came from
  • The Tex’s Tacos team
  • Food truck vs. freestanding restaurant
  • Successes and failures
  • The use of social media and mobile technology
  • The future of Tex’s Tacos

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About DIG

The Digital Innovation Group (DIG) at Engauge researches, tests and experiments with innovative and emerging technology with the goal of understanding total engagement between companies and consumers in this new technology era. DIG’s podcasts will discuss the way brands are using emerging media, interview both established and start-up technology companies, host debates between field experts and provide conference-insider information access to our listeners. If you think you or someone you know would be a good guest for one of DIG's upcoming shows, please contact Rene Smith at rsmith@engauge.com.
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