Part of what we hope to provide on DIG:This is insider conference information. Last Thursday, the Digital Innovation Group at Engauge hosted the first DIG Day at our new Atlanta office, an invitation-only event, to allow brand marketers to hear from some of the most innovative technology companies focusing mainly on social and mobile. Throughout the day Facebook, Google, Vitrue, WeReward, TwitPay, RapLeaf, MyTown and PlacePunch presented to senior marketers from companies like IHG, Nationwide, AutoTrader, GE, Coca-Cola, Primedia and Turner.
Check out the presentations, conference handouts and photos along with a recap of the entire event.
- Vitrue CEO Reggie Bradford opened the event bright and early, sharing with the audience the latest developments at Vitrue and how brands are using the platform to gain and engage millions of followers.
- Facebook’s Mike Haines discussed Mark Zuckerberg’s vision for Facebook’s future including Facebook Places, Facebook Questions, Social Currency, Advertising and more.
- RapLeaf’s Phil Davis and Vivek Sodera explained how RapLeaf, a social media data company, could be used to gain insight on more than 300 million consumers.
- Twitpay president Michael Ivey gave the audience an insider’s look on Twitpay, a social payment company, and showed how Twitpay is helping non-profits raise money for their causes.
- IZEA president and founder Ted Murphy was up next kicking off the location-based services segment of DIG Day. Murphy gave a demo of his mobile-incentive platform WeReward and showed how users could earn money for taking pictures of themselves doing everyday things.
- Booyah’s Michael Thieling discussed the latest updates on their extremely popular mobile game MyTown and talked about how their most recent social game Nighclub City is taking over Facebook.
- PlacePunch founder Adam Steinberg introduced the audience to his innovative new startup PlacePunch, a location-based marketing platform that enables businesses to drive more customers to their venues, build customer loyalty and gain new insights into their customer base.
- Google’s Hetal Gordon ended the day with a great presentation on brands with successful viral video campaigns on YouTube like Old Spice and the Expendables.
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