Wildfire Discusses Viral Marketing & Interactive Promotions

Posted on February 17, 2011 by DIG

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Running a promotion on Facebook can get complicated fast when you read through Facebook’s promotion guidelines. Larger promotions can cost thousands of dollars and often require many technical resources.

Because of this Facebook works with a group of companies they call their preferred providers to offer solutions to help facilitate this process. One of these companies is Wildfire, which provides a number of options for small, medium and large promotions across multiple platforms.

In this week’s podcast Engauge’s Stacy Cohen and Kaitlyn Dennihy discuss viral marketing and interactive promotions with Wildfire’s Senior Vice President Derek Draper and Southeastern Senior Account Executive Christien Louviere.

In this episode they’ll discuss:

Keep up with the lastest at Wildfire by following their blog, @WildfireApp, Facebook page or by emailing them at info@wildfireapp.com.

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com. If you’d like to be informed of the latest research and insights at Engauge, you can subscribe to our Engagement Brief at subscribe@engauge.com.

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Bert DuMars Discusses Digital Marketing at Newell Rubbermaid

Posted on February 9, 2011 by DIG

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In this week’s podcast Engauge’s Joe Koufman discusses eCommerce and social media strategy with Newell Rubbermaid’s VP of eBusiness and Interactive Marketing, Bert DuMars.

In this episode they’ll discuss:

  • DuMar’s background leading the marketing efforts at Intel, Dell, Trend Micro and the IRS.
  • An overview of the different business units and marketing teams within Newell Rubbermaid.
  • How Newell Rubbermaid’s brands approach digital.
  • Digital Atlanta (formerly known as Social Media Atlanta) on November 7, 2011

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com. If you’d like to be informed of the latest research and insights at Engauge, you can subscribe to our Engagement Brief at subscribe@engauge.com.

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Badgy Founder Rob Kischuk on Social Achievement Services

Posted on February 2, 2011 by DIG

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In this week’s podcast Engauge’s Tessa Horehled and Kathlene Hestir talk to Rob Kischuk the founder of the social service Badgy.

Badgy is a social achievement service for brand marketers that enables brands to engage consumers with playful, Twitter-based, social interactions that reinforce and spread their brand image and message.

In this episode they’ll discuss:

  • How the service works and how fans can get badges.
  • How Badgy’s Social Achievements helped Quilted Northern dramatically increase the size and quality of their social media audience.
  • Gamification and tapping into your followers motivations
  • How Badgy compares to location-based and other Twitter services.

Follow @BadgyApp on Twitter.

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com. If you’d like to be informed of the latest research and insights at Engauge, you can subscribe to our Total Engagement Brief at subscribe@engauge.com.

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Senior Marketing Roundtable 3: The Future of Television

Posted on January 26, 2011 by DIG

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In this week’s podcast, Engauge’s Raghu Kakarala moderates a discussion on the “Future of Television” in our third senior marketing roundtable with C-level digital executives in the marketing industry. In the episode are Real Branding Founder, Mark Silva; Case-mate’s European Managing Director, Andrew Knight; and VP Sales and Marketing at InterContinental Hotels Group (IHG), Del Ross.

In this episode they’ll discuss:

  • The different set-top boxes they own and have played with;
  • What they think televisions will be like in the future;
  • Different combinations of content providers they’ve experimented with;
  • The latest technologies unveiled at CES 2011;
  • Who will lose the most at the end of the interactive TV revolution; and
  • Innovative apps they expect to see in the future.

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com. If you’d like to be informed of the latest research and insights at Engauge, you can subscribe to our Total Engagement Brief at subscribe@engauge.com.

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QR Codes: It’s Hip to be Square

Posted on December 16, 2010 by DIG

This month the Digital Innovation Group hosted a Lunch N’ Learn about QR Codes. They discussed a wide range of mobile stats that support the future growth of QR Codes, the history of QR codes, simular technologies, interesting uses, branded campaigns and the top QR vendors. Check out the presentation in SlideShare:

QR Codes: It’s Hip to Be Square – Engauge Digital Innovation Group (DIG)Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com. If you’d like to be informed of the latest research and insights at Engauge, you can subscribe to our Total Engagement Brief at subscribe@engauge.com.

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PlacePunch CEO Adam Steinberg on Location-Based Services

Posted on December 8, 2010 by DIG

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As the CEO of PlacePunch, an Atlanta-based start up that helps businesses create location-based marketing programs, Adam Steinberg has harnessed the power of the check-in. PlacePunch uses check-in data to learn more about a businesses’ customers and create relevant targeted marketing strategies.

In this episode of DIG:This, Steinberg and Darren Kennedy, Director of the Digital Innovation Group at Engauge, discuss a variety of location-based marketing topics, including:

  • How PlacePunch helps brands use check-ins to drive customer loyalty.
  • Location based check-ins as a commodity.
  • The process of integrating location-based strategies across the marketing platform.
  • How smartphones are taking the place of loyalty cards.
  • Future predictions for PlacePunch and location-based services.

Check out PlacePunch on Twitter.

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com. If you’d like to be informed of the latest research and insights at Engauge, you can subscribe to our Total Engagement Brief at subscribe@engauge.com.

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Ed Garsten on Chrysler’s Social Media Team

Posted on December 1, 2010 by DIG

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Ed Garsten, Head of Electronic Communications for Chrysler, is a seasoned veteran in automotive media. With over 35 years of multimedia experience, Garsten has worked as a CNN Correspondent, bureau chief, anchor and founding producer of CNN Headline News. He has also worked as a national auto writer for the Associated Press, and General Motors beat writer for The Detroit News.

At Chrysler, Garsten oversees the automaker’s broadcast and Internet communications, with a special emphasis on blogging and production of viral videos and podcasts.

In this episode of DIG:This, Engauge’s VP of Business Development and Marketing, Joe Koufman gets the inside scoop on what it’s like to work on Chrysler’s Electronic Communications team, including:

  • How Chryslers social media tactics and goals have evolved over the years.
  • What social channels are most important to Chrysler.
  • How Chrysler has used social media to successfully launch new products.
  • And how Chrysler has used social media to solve customer service issues and turn angry customers into some of their biggest advocates.

Check out Chrysler on Facebook, Twitter and YouTube.

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com. If you’d like to be informed of the latest research and insights at Engauge, you can subscribe to our Total Engagement Brief at subscribe@engauge.com.

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Senior Marketing Roundtable: The Future of Digital Advertising

Posted on November 10, 2010 by DIG

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A few months ago we hosted a roundtable discussion with several senior digital executives in the hotel, restaurant and marketing industries. In this episode, Engauge’s Chief Digital Officer Jeff Hilimire and VP of Strategy Raghu Kakarala revisit the men’s marketing roundtable with Real Branding Founder, Mark Silva; Darden Restaurants Director of Marketing, Mike Friedman; and Case-mate’s European Managing Director, Andrew Knight to dig deeper into the latest hot topics in digital innovation, including:

  • The future of digital advertising.
  • How social media is increasing the power of word of mouth marketing.
  • How generic top level domains will affect brands.
  • When, or if, location-based services will become a major player in social marketing.

Connect with today’s moderators and guests on LinkedIn or Twitter:

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com. If you’d like to be informed of the latest research and insights at Engauge, you can subscribe to our Total Engagement Brief at subscribe@engauge.com.

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Rapportive CEO Rahul Vohra on Social CRM Plugins

Posted on November 1, 2010 by DIG

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The Big Brother controversy over our privacy on the web is a longstanding debate in the digital world. The fact that Facebook has more than 550 million active users proves that we want to share our lives online; however, most people are unaware of how much of their information is monitored by the government, businesses and complete strangers.

The debate boils down to whether it is more beneficial – for someone who wants to connect with you, like a business, employer or acquaintance — to know more or less about you? If they know more about you, they can connect and provide you with products, services and job or business opportunities that you want. But everyone has a different idea about what information they want shared online.

In this episode of DIG:This, Kaitlyn Dennihy and Kathlene Hestir talk with Rahul Vohra, CEO of Rapportive, a social CRM service that crawls the web for social information about anyone who sends an email to your Gmail account and displays this info in a righthand sidebar next to their email. In this interview they discuss:

  • Rapportive’s functionality.
  • Their data partnership with Rapleaf.
  • Upcoming features.
  • Privacy concerns.
  • Future plans for Rapportive.

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

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Chirbit Founder Ivan Reyes On Social Audio Sharing

Posted on October 22, 2010 by DIG

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Just like uploading a video or picture to YouTube, Twitter or Facebook, the website Chirbit allows users to record, upload and share audio clips for free.

Chirbit’s popularity is growing rapidly with 10,000 users and counting. Its versatility ranges from sharing music to verbal status updates to recording Spanish homework. A truly unique tool in the social scene, Chirbit’s future looks bright.

In this episode of DIG: This, Tessa Horehled and Rene Smith talk with Chirbit founder Ivan Reyes about:

  • Chirbit’s functionality.
  • How consumers and professionals are using the free service.
  • How brands can use Chirbit.
  • Future plans for mobile and geolocation integration.

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

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