Category Archives: Mobile

Adam Hoffman, Zaarly, and Maria Joyner, a Zaarly user, Discuss the Virtual Bazaar

Posted on December 28, 2011 by DIG

Tweet On this week’s podcast Engauge’s Rene Smith and Chad Elkins speak with Adam Hoffman, Director of Marketing and Community Development at Zaarly, Inc & Maria Joyner, a Zaarly User. Zaarly is a proximity based, real-time buyer powered market or a virtual bazaar. Buyers make an offer … Continue reading →

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Bert DuMars Discusses Digital Marketing at Newell Rubbermaid

Posted on February 9, 2011 by DIG

Tweet In this week’s podcast Engauge’s Joe Koufman discusses eCommerce and social media strategy with Newell Rubbermaid’s VP of eBusiness and Interactive Marketing, Bert DuMars. In this episode they’ll discuss: DuMar’s background leading the marketing efforts at Intel, Dell, Trend Micro … Continue reading →

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Senior Marketing Roundtable 3: The Future of Television

Posted on January 26, 2011 by DIG

Tweet In this week’s podcast, Engauge’s Raghu Kakarala moderates a discussion on the “Future of Television” in our third senior marketing roundtable with C-level digital executives in the marketing industry. In the episode are Real Branding Founder, Mark Silva; Case-mate’s European Managing … Continue reading →

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QR Codes: It’s Hip to be Square

Posted on December 16, 2010 by DIG

Tweet This month the Digital Innovation Group hosted a Lunch N’ Learn about QR Codes. They discussed a wide range of mobile stats that support the future growth of QR Codes, the history of QR codes, simular technologies, interesting uses, … Continue reading →

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PlacePunch CEO Adam Steinberg on Location-Based Services

Posted on December 8, 2010 by DIG

Tweet As the CEO of PlacePunch, an Atlanta-based start up that helps businesses create location-based marketing programs, Adam Steinberg has harnessed the power of the check-in. PlacePunch uses check-in data to learn more about a businesses’ customers and create relevant targeted … Continue reading →

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Digital Innovation Day at Engauge

Posted on October 11, 2010 by DIG

Tweet Part of what we hope to provide on DIG:This is insider conference information. Last Thursday, the Digital Innovation Group at Engauge hosted the first DIG Day at our new Atlanta office, an invitation-only event, to allow brand marketers to hear … Continue reading →

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SocialSmack CEO Matt Curtin On Social-Consumer Reporting

Posted on October 6, 2010 by DIG

Tweet “Check-in is out, check-out is in.” Consumers can now give “props” or “drops” to brands in real time on SocialSmack, a new consumer-reporting website with a gaming twist. Smacktalkers earn points, badges and a place in the SocialSmack hierarchy for … Continue reading →

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Booyah’s Michael Thieling Discusses Social Gaming

Posted on September 29, 2010 by DIG

Tweet As location-based services fight for world domination, Booyah’s MyTown takes the lead with its social gaming twist. The Monopoly-like game, fueled by Google’s Places Web Service, allows players to check into, buy and own their favorite real-life locations. In this … Continue reading →

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ScoutMob Co-founder Michael Tavani On Flash Commerce

Posted on September 22, 2010 by DIG

Tweet The only way to really get to know your city is by getting out, being curious and exploring the scene for all it’s worth. That’s the premise behind the wildly popular new flash commerce site ScoutMob, which sends unbeatable … Continue reading →

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Social Media from the Female Marketers Perspective – Part 2

Posted on September 10, 2010 by DIG

Tweet Back by popular demand, we have the second edition of the all-female edition of DIG:This.  In this episode, Engauge’s Stacy Cohen leads a discussion with Toby Bloomberg, president of Bloomberg Marketing/DivaMarketingBlog; Nettie Hartsock, owner of The Hartsock Agency; and Yvonne DiVita, co-founder of BlogPaws.  These guests … Continue reading →

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