Former Kodak CMO Jeffrey Hayzlett Talks Social

Posted on September 16, 2010 by DIG

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Jeffrey Hayzlett, former CMO and VP of Kodak, forged the worldwide marketing operations of the company from 2006-2010. In addition to marketing strategies, brand management and public relations, he also championed Kodak’s strong social media presence.

This year, drawing from his expertise and experience, Hayzlett published The Mirror Test: Is Your Business Really Breathing?, full of his firsthand account strategies and advice.

Engauge’s Chief Digital Officer, Jeff Hilimire, along with Stacy Cohen, Social Media Lead at Engauge, interview Hayzlett about his marketing and social media insights.

Hayzlett answers questions about:

  • The 118, aka “The Elevator Pitch 2.0″
  • Social media and ROI
  • Corporate blogs
  • Crowdsourcing
  • Viral videos
  • Social media’s place within a company
  • And more marketing strategies!

Find Jeffrey Hayzlett on Facebook, Twitter or LinkedIn.

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

About DIG

The Digital Innovation Group (DIG) at Engauge researches, tests and experiments with innovative and emerging technology with the goal of understanding total engagement between companies and consumers in this new technology era. DIG’s podcasts will discuss the way brands are using emerging media, interview both established and start-up technology companies, host debates between field experts and provide conference-insider information access to our listeners. If you think you or someone you know would be a good guest for one of DIG's upcoming shows, please contact Rene Smith at rsmith@engauge.com.
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  • http://topsy.com/digthis.engauge.com/episode9?utm_source=pingback&utm_campaign=L2 Tweets that mention DIG:This – 9. Jeffrey Hayzlett of Kodak | Engauge’s DIG:This Podcast — Topsy.com

    [...] This post was mentioned on Twitter by Engauge, Matthew Copeland, Stacy Cohen, Kate Hollingsworth, Jessica Carruth and others. Jessica Carruth said: RT @Engauge PODCAST: @JeffHilimire @StacyCohen talk to former Kodak CEO @JeffreyHayzlett about his book @TheMirrorTest http://ow.ly/2ofgt [...]

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