Social Media from the Female Marketers Perspective – Part 1

Posted on August 4, 2010 by DIG

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Welcome to the first-ever all-female edition of DIG:This!  In this episode, Engauge’s Stacy Cohen and Kathlene Hestir lead a discussion with Toby Bloomberg, president of Bloomberg Marketing/DivaMarketingBlog; Nettie Hartsock, owner of The Hartsock Agency; and Yvonne DiVita, co-founder of BlogPaws.  These guests relate some of the processes behind their own businesses’ successes, while everyone also explores the relevance of social media to today’s companies.

Combining their knowledge of women, marketing, public relations, and writing, this round table discussion includes:

  • Different philosophies behind social media
  • Marketing vs. public relations
  • The benefits of social media to brands and companies
  • Analysis of Facebook, Twitter, and Blogs
  • Tips and tricks to building a successful blog
  • And other industry insider techniques!

Follow this episode’s podcasters on Twitter:

@StacyCohen
@KathleneHestir
@TobyDiva
@NettieHartsock
@LipSticking

Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

About DIG

The Digital Innovation Group (DIG) at Engauge researches, tests and experiments with innovative and emerging technology with the goal of understanding total engagement between companies and consumers in this new technology era. DIG’s podcasts will discuss the way brands are using emerging media, interview both established and start-up technology companies, host debates between field experts and provide conference-insider information access to our listeners. If you think you or someone you know would be a good guest for one of DIG's upcoming shows, please contact Rene Smith at rsmith@engauge.com.
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  • http://www.nettiehartsock.com Nettie Hartsock

    What a great honor to be on this podcast. Thanks Stacy, Jeff and Kathlene, Toby and Yvonne. Women rock!!!! Fantastic and actionable insight!

  • http://topsy.com/digthis.engauge.com/episode8?utm_source=pingback&utm_campaign=L2 Tweets that mention DIG:This – 8. Social Media from the Female Marketers Perspective | Engauge’s DIG:This Podcast — Topsy.com

    [...] This post was mentioned on Twitter by NettieHartsock, Engauge, Kathlene Hestir, Kate Hollingsworth, Victoria Harres and others. Victoria Harres said: DIG:This – 8. Social Media from Female Marketers Perspective http://bit.ly/bqVIr0 via- @NettieHartsock [...]

  • http://www.divamarketingblog.com Toby

    Stacy and Kathlene – Thanks for hosting this wonderful conversation. What fun to talk social media with 4 smart, savvy women.

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