Invoke CEO Ryan Holmes Discusses Hootsuite

Millions of people use Twitter.  As the real-time micro-blogging site grows, the interest and need of expanded, customizable usability also mounts.  Hootsuite, one of the leading social media dashboards, is tackling the challenge of not only maximizing Twitter capabilities for both personal and professional users, but also integrating other social sites into one platform.  As a dashboard for social media, Hootsuite can consolidate multiple Twitter accounts, in addition to your presence on Facebook, Myspace, Foursquare, LinkedIn and more.  With Hootsuite, you can manage all your social media properties within one space or collaborate with multiple users on one account, improving communication and efficiency.

Ryan Holmes, CEO of Hootsuite and founder of Invoke, with Engauge’s Stacy Cohen and Kathlene Hestir, discuss Hootsuite5, the growing role of geolocation in social media and speculate on the upcoming changes in the social space across Twitter, Facebook and Foursquare.

Additionally, Holmes answers questions regarding Hootsuite’s recent updates, their current developments and what might be coming in the future, including:

  1. Hootsuite parent company Invoke Media and it’s beginnings
  2. The release of Hootsuite5 and other features users can look forward to in the future.
  3. How Hootsuite views competitors like Techrigy and Seesmic
  4. The addition of premium features like Hootsuite University and upcoming “Freemium” model for businesses.

For the latest on Hootsuite make sure to check out the Hootsuite Blog. If you have features you’d like to see added, you can submit them to the Hootsuite  Feedback and Suggestion Forum or tweet Ryan Holmes @Invoker.

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About DIG

The Digital Innovation Group (DIG) at Engauge researches, tests and experiments with innovative and emerging technology with the goal of understanding total engagement between companies and consumers in this new technology era. DIG’s podcasts will discuss the way brands are using emerging media, interview both established and start-up technology companies, host debates between field experts and provide conference-insider information access to our listeners. If you think you or someone you know would be a good guest for one of DIG's upcoming shows, please contact Rene Smith at rsmith@engauge.com.
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