SocialSmack CEO Matt Curtin On Social-Consumer Reporting

Posted on October 6, 2010 by DIG

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“Check-in is out, check-out is in.”Matt Curtin, Founder & CEO, SocialSmack

Consumers can now give “props” or “drops” to brands in real time on SocialSmack, a new consumer-reporting website with a gaming twist. Smacktalkers earn points, badges and a place in the SocialSmack hierarchy for leaving feedback on their favorite (or least favorite) brands.

In this episode of DIG:This, Stacy Cohen and Jeff Hilimire talk to SocialSmack CEO Matt Curtin about:

  • Smack talking brands across social platforms.
  • How important the consumer is to brands like Best Buy or Nike.
  • SocialSmack going mobile with iPhone and Android apps – and possibly partnering with Gowalla.
  • Why Austin, TX is the perfect creative ecosystem.
  • SocialSmack’s master plan to take over the world.

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About DIG

The Digital Innovation Group (DIG) at Engauge researches, tests and experiments with innovative and emerging technology with the goal of understanding total engagement between companies and consumers in this new technology era. DIG’s podcasts will discuss the way brands are using emerging media, interview both established and start-up technology companies, host debates between field experts and provide conference-insider information access to our listeners. If you think you or someone you know would be a good guest for one of DIG's upcoming shows, please contact Rene Smith at rsmith@engauge.com.
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