Vitrue CEO Reggie Bradford Discusses SRM Platforms

Posted on September 2, 2010 by DIG

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This week on DIG: This, Stacy Cohen and Jeff Hillmire talk with Reggie Bradford CEO and founder of Vitrue, a leading social media management company based out of Atlanta. Vitrue offers several products in its Social Relationship Management Platform that provide businesses with the tools they need to manage their social media efforts effectively.

In this episode, Bradford discusses his success with his former startups, Vitrue’s capabilities, new developments, and some insights regarding the future of social media.

Highlights include:

  • Functionality of the Vitrue platform
  • Controversy surrounding Vitrue’s Facebook Fan Evaluation Study
  • Quantifying success on Facebook
  • Facebook’s future
  • Tips for entrepreneurial success

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About DIG

The Digital Innovation Group (DIG) at Engauge researches, tests and experiments with innovative and emerging technology with the goal of understanding total engagement between companies and consumers in this new technology era. DIG’s podcasts will discuss the way brands are using emerging media, interview both established and start-up technology companies, host debates between field experts and provide conference-insider information access to our listeners. If you think you or someone you know would be a good guest for one of DIG's upcoming shows, please contact Rene Smith at rsmith@engauge.com.
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  • http://topsy.com/digthis.engauge.com/episode12?utm_source=pingback&utm_campaign=L2 Tweets that mention DIG:This – 12. Reggie Bradford of Vitrue | Engauge’s DIG:This Podcast — Topsy.com

    [...] This post was mentioned on Twitter by Dan James, vitrue, Jeff Hilimire, Engauge, Erika Jolly Brookes and others. Erika Jolly Brookes said: RT @jeffhilimire: PODCAST: @ReggieBradford of @Vitrue discusses his success with his lastest social media startup. http://ow.ly/2yLHh @engauge #DIGthis [...]

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