Empire Avenue CEO Duleepa Wijayawardhana Discusses His Online Social Stock Exchange

Posted on August 23, 2010 by DIG

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Ever wonder what your online social presence is worth, or whether your peers value your social media content? Empire Avenue, a new online social stock exchange game, aims to provide answers to these questions.

In this episode of DIG:This, Engauge’s Stacy Cohen and Kate Hollingsworth interview Duleepa “Dups” Wijayawardhana, CEO of Empire Avenue. Dups explains the strategy behind the fantasy stock market game and answers questions about upcoming developments. He highlights:

  • The new Avenue Rewards program
  • Advertising integration
  • Measurable online influence
  • Opportunities for businesses and brands
  • The “Your Ad Here” Event
  • The team responsible for Empire Avenue
  • And more!

Also check out Kate Hollingsworth’s impressions of Empire Avenue on the Engauge blog.

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About DIG

The Digital Innovation Group (DIG) at Engauge researches, tests and experiments with innovative and emerging technology with the goal of understanding total engagement between companies and consumers in this new technology era. DIG’s podcasts will discuss the way brands are using emerging media, interview both established and start-up technology companies, host debates between field experts and provide conference-insider information access to our listeners. If you think you or someone you know would be a good guest for one of DIG's upcoming shows, please contact Rene Smith at rsmith@engauge.com.
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  • http://ranger-bob.net Lance Taylor

    Great podcast!

    (e)LAT

  • http://twitter.com/KiLotr Gonzalo Novoa

    I loved the podcast and I love Empire Avenue. It was great to hear the mighty Dups :D

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