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Category Archives: Digital
Adam Hoffman, Zaarly, and Maria Joyner, a Zaarly user, Discuss the Virtual Bazaar
Tweet On this week’s podcast Engauge’s Rene Smith and Chad Elkins speak with Adam Hoffman, Director of Marketing and Community Development at Zaarly, Inc & Maria Joyner, a Zaarly User. Zaarly is a proximity based, real-time buyer powered market or a virtual bazaar. Buyers make an offer … Continue reading
Posted in Digital, Mobile, Social Media
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Bert DuMars Discusses Digital Marketing at Newell Rubbermaid
Tweet In this week’s podcast Engauge’s Joe Koufman discusses eCommerce and social media strategy with Newell Rubbermaid’s VP of eBusiness and Interactive Marketing, Bert DuMars. In this episode they’ll discuss: DuMar’s background leading the marketing efforts at Intel, Dell, Trend Micro … Continue reading
Posted in Digital, Mobile, Social Media
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Senior Marketing Roundtable 3: The Future of Television
Tweet In this week’s podcast, Engauge’s Raghu Kakarala moderates a discussion on the “Future of Television” in our third senior marketing roundtable with C-level digital executives in the marketing industry. In the episode are Real Branding Founder, Mark Silva; Case-mate’s European Managing … Continue reading
QR Codes: It’s Hip to be Square
Tweet This month the Digital Innovation Group hosted a Lunch N’ Learn about QR Codes. They discussed a wide range of mobile stats that support the future growth of QR Codes, the history of QR codes, simular technologies, interesting uses, … Continue reading
Ed Garsten on Chrysler’s Social Media Team
Tweet Ed Garsten, Head of Electronic Communications for Chrysler, is a seasoned veteran in automotive media. With over 35 years of multimedia experience, Garsten has worked as a CNN Correspondent, bureau chief, anchor and founding producer of CNN Headline News. He has … Continue reading
Senior Marketing Roundtable: The Future of Digital Advertising
Tweet A few months ago we hosted a roundtable discussion with several senior digital executives in the hotel, restaurant and marketing industries. In this episode, Engauge’s Chief Digital Officer Jeff Hilimire and VP of Strategy Raghu Kakarala revisit the men’s marketing roundtable … Continue reading
Posted in Digital, Social Media
Tagged Case-mate, Darden Restaurants, LBS, Location-based Marketing, Real Branding
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Rapportive CEO Rahul Vohra on Social CRM Plugins
Tweet The Big Brother controversy over our privacy on the web is a longstanding debate in the digital world. The fact that Facebook has more than 550 million active users proves that we want to share our lives online; however, … Continue reading
Digital Innovation Day at Engauge
Tweet Part of what we hope to provide on DIG:This is insider conference information. Last Thursday, the Digital Innovation Group at Engauge hosted the first DIG Day at our new Atlanta office, an invitation-only event, to allow brand marketers to hear … Continue reading
Posted in Digital, Facebook, Mobile, Social Media, Twitter
Tagged DIG, DIGday, FAcebook, Google, MyTown, PlacePunch, RapLead, Twitpay, WeReward
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ScoutMob Co-founder Michael Tavani On Flash Commerce
Tweet The only way to really get to know your city is by getting out, being curious and exploring the scene for all it’s worth. That’s the premise behind the wildly popular new flash commerce site ScoutMob, which sends unbeatable … Continue reading
Former Kodak CMO Jeffrey Hayzlett Talks Social
Tweet Jeffrey Hayzlett, former CMO and VP of Kodak, forged the worldwide marketing operations of the company from 2006-2010. In addition to marketing strategies, brand management and public relations, he also championed Kodak’s strong social media presence. This year, drawing … Continue reading
