Author Archives: DIG

About DIG

The Digital Innovation Group (DIG) at Engauge researches, tests and experiments with innovative and emerging technology with the goal of understanding total engagement between companies and consumers in this new technology era. DIG’s podcasts will discuss the way brands are using emerging media, interview both established and start-up technology companies, host debates between field experts and provide conference-insider information access to our listeners. If you think you or someone you know would be a good guest for one of DIG's upcoming shows, please contact Rene Smith at rsmith@engauge.com.

Wildfire Discusses Viral Marketing & Interactive Promotions

Posted on February 17, 2011 by DIG

Tweet Running a promotion on Facebook can get complicated fast when you read through Facebook’s promotion guidelines. Larger promotions can cost thousands of dollars and often require many technical resources. Because of this Facebook works with a group of companies … Continue reading →

Posted in Facebook, Social Media, Twitter | Tagged , , , | View Comments

Bert DuMars Discusses Digital Marketing at Newell Rubbermaid

Posted on February 9, 2011 by DIG

Tweet In this week’s podcast Engauge’s Joe Koufman discusses eCommerce and social media strategy with Newell Rubbermaid’s VP of eBusiness and Interactive Marketing, Bert DuMars. In this episode they’ll discuss: DuMar’s background leading the marketing efforts at Intel, Dell, Trend Micro … Continue reading →

Posted in Digital, Mobile, Social Media | View Comments

Badgy Founder Rob Kischuk on Social Achievement Services

Posted on February 2, 2011 by DIG

Tweet In this week’s podcast Engauge’s Tessa Horehled and Kathlene Hestir talk to Rob Kischuk the founder of the social service Badgy. Badgy is a social achievement service for brand marketers that enables brands to engage consumers with playful, Twitter-based, … Continue reading →

Posted in Social Media, Twitter | Tagged , , | View Comments

Senior Marketing Roundtable 3: The Future of Television

Posted on January 26, 2011 by DIG

Tweet In this week’s podcast, Engauge’s Raghu Kakarala moderates a discussion on the “Future of Television” in our third senior marketing roundtable with C-level digital executives in the marketing industry. In the episode are Real Branding Founder, Mark Silva; Case-mate’s European Managing … Continue reading →

Posted in Digital, Mobile, Social Media | Tagged , , , , , , , , , , , | View Comments

QR Codes: It’s Hip to be Square

Posted on December 16, 2010 by DIG

Tweet This month the Digital Innovation Group hosted a Lunch N’ Learn about QR Codes. They discussed a wide range of mobile stats that support the future growth of QR Codes, the history of QR codes, simular technologies, interesting uses, … Continue reading →

Posted in Digital, Mobile, Social Media | Tagged , , | View Comments

PlacePunch CEO Adam Steinberg on Location-Based Services

Posted on December 8, 2010 by DIG

Tweet As the CEO of PlacePunch, an Atlanta-based start up that helps businesses create location-based marketing programs, Adam Steinberg has harnessed the power of the check-in. PlacePunch uses check-in data to learn more about a businesses’ customers and create relevant targeted … Continue reading →

Posted in Mobile, Social Media, Twitter | Tagged , , , , | View Comments

Ed Garsten on Chrysler’s Social Media Team

Posted on December 1, 2010 by DIG

Tweet Ed Garsten, Head of Electronic Communications for Chrysler, is a seasoned veteran in automotive media. With over 35 years of multimedia experience, Garsten has worked as a CNN Correspondent, bureau chief, anchor and founding producer of CNN Headline News. He has … Continue reading →

Posted in Digital, Facebook, Social Media, Twitter | Tagged , , | View Comments

Senior Marketing Roundtable: The Future of Digital Advertising

Posted on November 10, 2010 by DIG

Tweet A few months ago we hosted a roundtable discussion with several senior digital executives in the hotel, restaurant and marketing industries. In this episode, Engauge’s Chief Digital Officer Jeff Hilimire and VP of Strategy Raghu Kakarala revisit the men’s marketing roundtable … Continue reading →

Posted in Digital, Social Media | Tagged , , , , | View Comments

Rapportive CEO Rahul Vohra on Social CRM Plugins

Posted on November 1, 2010 by DIG

Tweet The Big Brother controversy over our privacy on the web is a longstanding debate in the digital world. The fact that Facebook has more than 550 million active users proves that we want to share our lives online; however, … Continue reading →

Posted in Digital, Social Media | Tagged , , , | View Comments

Chirbit Founder Ivan Reyes On Social Audio Sharing

Posted on October 22, 2010 by DIG

Tweet Just like uploading a video or picture to YouTube, Twitter or Facebook, the website Chirbit allows users to record, upload and share audio clips for free. Chirbit’s popularity is growing rapidly with 10,000 users and counting. Its versatility ranges from … Continue reading →

Posted in Social Media | Tagged | View Comments